Claude

I get asked constantly to bolt an AI chatbot onto client sites, and those sites run on everything: Shopify, WordPress, Drupal, sometimes some abandoned custom build. But “which plugin?” is never the right question. An AI chatbot is really two layers that almost everyone lumps together: the delivery of the widget and the brain that does the answering. The entire decision sits on a single scale, running from the locked-down turnkey solution where you control nothing, all the way to a pipeline you own outright. For a single client, turnkey is more than enough; for an agency looking to build up reusable knowledge across a whole fleet of sites, owning the brain becomes a real asset. Here’s the framework I use to settle it, CMS by CMS, starting with Shopify.